Associate Creative Director
Barefoot Proximity | BBDO (September 2015 — Present)
Currently, I’m the ACD in charge of the email program for one of Procter & Gamble’s largest CRM communities: Pampers. I also run PGeveryday.com’s three culturally specific CRM programs. In addition to email and various new business projects, I’m working on a 360° rebranding campaign for Cincinnati Children’s Hospital and I also recently led concepting and execution of Braun’s “Face Greatness” NFL campaign in TV, print, and social.
Ask me about: How Deep Social is changing the way the world’s largest advertiser uses email.
Barefoot Proximity | BBDO (September 2009 — September 2015)
A company as big as Procter & Gamble has a lot of different voices and I’ve been responsible for more than my fair share of them. As a copywriter, I taught Pampers to speak Millennial, helped transform Braun’s cold machismo into real human confidence, worked to define Wella as a fashion-forward trendsetter, turned Always Discreet into a trusted confidant, made Tampax and Always every teen girl’s BFFs, brought mom-next-door heart to Dawn, Febreze, Cascade and Swiffer… And wrote for too many others to list.
Ask me about: “The words are perfect.” — Russell Wilson, Seattle Seahawks Quarterback
DDB Chicago (June 2009 — August 2009)
Writing for AT&T Business found me and my first Art Director fighting the clichés of B2B with storytelling, interactivity, and a unique brand voice. While racking up experience in print, video, banners, and mobile, our assignments soon expanded to consumer brands like Career Builder and Lipton Iced Tea.
Ask me about: The Paul Tilley Creativity and Humanity Scholarship for “a proven level of creativity, passion for the business and the ability to make every situation more fun by your presence.”
Slingshot (June 2008 — August 2008)
Selected by the AAF as one of the top 15 advertising students in the country, the Vance and Betty Lee Stickell Student Internship Program sent me to Dallas for a hot Texas summer at the birthplace of the HTML banner ad: Slingshot. My first taste of agency life got me hooked on social, sites, banners, and emerging media with plenty of late nights on brands like Greyhound, Joe’s Crab Shack, Conoco 76, Dave & Busters, and Jack Daniel’s.
Ask me about: How to turn a Xerox into a recruiting campaign.
IMG / Arnold Palmer (June 2007 — August 2007)
For one surreal summer, I was the sole creative support to Arnold Palmer’s Interactive Brand Manager. Copy, design, UX, coding, presentations, and an eagerness to learn anything and everything (including how to golf) proved critical in bringing the legendary iced tea and lemonade enthusiast’s vast network of sites to life.
Ask me about: Pitching Wii games to Arnie while he hit tennis balls to his golden retriever off his back porch.
E.W. Scripps School of Journalism (2005 — 2009)
Bachelor of Science Journalism, Advertising
Specializations in Marketing and Psychology
Ohio University Advertising Association, President
National Student Advertising Competition Champions, Creative Director
American Advertising Federation Stickell Award Recipient
Ask me about: My orchestral folk rock band recording this EP in the abandoned (and famously haunted) Athens Asylum we’re named after.